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An exclusive evening for Associate Dealers — first look at the 2026 line, the new Michelin Road Hazard Program, and exclusive offers from Tayarlo. Over dinner, with an e-Training certificate to take back.
Built for the people behind the counter — practical product knowledge, a new program to sell, and offers you can act on the same evening.
Primacy 5, Primacy 5 Energy and Pilot Sport 5 Energy — what's changed, who they're for, and a Q&A on EV fitment.
An introduction to how the coverage works — and how it helps you close at the counter.
Trade offers you won't see anywhere else — lock in your best pricing on the new range, on the night.
A proper meal, time with the Michelin team and fellow dealers — and an e-certificate of completion to take back.
Check in, grab dinner, and settle in before the sessions begin.
New for 2026 — Primacy 5, Primacy 5 Energy and Pilot Sport 5 Energy. Plus a Q&A on EV-related topics and what to tell EV customers.
The case for the brand — the technology, the performance, and what it means when you're selling at the counter.
An introduction to the program — what it covers and how dealers put it to work.
Trade offers on the new 2026 range, exclusive to tonight — see the numbers and lock in your best pricing before you leave.
Each dealership can bring up to 2 participants. Add a second name only if someone's joining you.
Thanks — your seats are noted. The Tayarlo team will confirm the details by WhatsApp.